3 Tips For A Successful Online Charity Auction


Online charity auctions allow the nonprofit community to tap into the convenience and immediacy of the Internet for raising funds, but fundraising for a cause can have many variables that affect the success of an event. How can organizations maximize their online charity auctions and ensure they raise as much money as possible? 3 Tips For A Successful Online Charity Auction Below are tips from the experts at Charity Grow to help charities increase fundraising dollars through their online charity auctions.

1. Get the word out

Excitement is contagious. If charities build excitement and energy prior to the launch of their online auction event, others will be drawn in, as well. An auction no one knows about won’t bring in any funds. In the age of social media, getting the word out has never been easier. Charity fundraisers prior to their event should create promotional flyers and e-mails promoting their auctions. Using Facebook, Twitter, Instagram, e-mail newsletters a week before the auction goes live gives potential bidders time and the encouragement to take interest in what the charity is planning. Create Twitter hashtags just for the online event. Promoting an online charity auction isn’t just about showcasing items available for bids. It’s the opportunity to remind supporters and potential supporters why their participation makes the work that charity does possible.

2. Diversify the auction items availability but cater to your audience

A variety of charity auction items in an auction increases the chances of gaining larger and more potential bids. Auction Items can range from tickets to sporting events to vacation packages, jewelry to autographed memorabilia. The more options included, the better the chances of someone taking interest in what’s available. It’s equally important to tailor an online charity auction to the audience that will be placing bids. Catering the auction item list to the demographic of the majority of supporters for an organization is a sure way to increase bids.

3. Send out Reminders and Instructions

Given all the information a person is bombarded with every day, it’s easy to forget important information or just ignore it altogether. Reminders are essential to building momentum for an online charity auction and maintaining the interest of potential participants. Along with those reminders, send out any instructions needed for the auction. Charity Grow’s online auction platform requires users to register first before they can bid on an item. Registration takes less than a minute and simply entails a username, e-mail, password and address. That information is NEVER sent out to third-party advertisers or distributors. Personal information is kept secure and only used for the delivery of sold items to winning bidders.

Contact a charity fundraising specialist at 888-232-2500 or email info@charitygrow.com for more information on how your organization can take advantage of the online auction platform created by Charity Grow to raise funds for your cause.


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Selecting the Right Charity Volunteer Opportunity for You


Selecting the Right Charity Volunteer Opportunity for You - Charity Grow

So, you want to volunteer to support a worthy cause or charity organization in your community. Now what? Here are a few tips on volunteering and how to make sure you’re making the most of your (and the nonprofit’s) time.

      1. Choose the right organization for you. Most volunteers find that dedicating their time to organizations directly within their communities helps maintain their most productive attention. Be sure to select a cause you’re passionate about. If your passion is children, don’t volunteer at your local animal shelter, volunteer at a children’s center – and vice versa!


      1. Budget your time. Time and time again volunteers will commit to a level of participation that’s simply unrealistic. Don’t fib to organizations about how much time you have in your schedule – most charities appreciate ANY time you can donate! Take a look at your schedule, and budget specific times you can volunteer, and then write those times into your schedule like an appointment, so you can be sure to stay on target.


      1. Be open and honest. Everyone’s schedules change, and often that’s unavoidable – make sure you’re open with the charity organization and give sufficient notice of any change. The nonprofit will be understanding, and again will appreciate whatever time you can give.


    1. Have Fun! Most people forget this part. Have fun and be creative. Don’t waste your own time by volunteering and not making it a fulfilling experience. The more fun you can make it, the more you will enjoy donating your time, which benefits everyone. Positive, fun attitudes are contagious and will pass around to everyone.

Many charity organizations are always on the lookout for dedicated volunteers. Don’t forget when volunteering your time, it’s important to be passionate and keep the drive and fire you have. Everyone involved will benefit from the time and attention given. Remember, you don’t need to give more time than you can handle – any small act of kindness is a larger act in the hands of charities.


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