6 Secrets to Planning a Successful Charity Event: A First Timer’s Guide


6 Secrets to Planning a Successful Charity Event- A First Timer’s Guide - Charity Grow

Planning a charity fundraising event can be extremely overwhelming, especially to those who have never planned one before. Let’s face it, most brand new charity organizations will not have the budget to hire an event planning expert or team. This leaves them planning for a big event with little to no experience. Talk about chaotic. Where do you even start? Who do you talk to? How do you make sure people hear about your event? These are all valid questions that may linger on the mind of someone trying to plan a charity fundraising event. Here are a six quick tips and secrets that may make planning your first charity event run smoother than expected.

Step 1: Determine the Type of Event

To start, the most important detail is determining the type of fundraiser that would benefit your cause. A key tip in helping you determine this would be to know the number of people who plan on attending. This seems simple, but it will really help you gauge whether to have an intimate setting, a larger venue, an outdoor setup, etc. It’s important to know that established charities with a strong network are more likely to have a better turnout with certain types of events. For example, charity organizations that already have a following tend to be more successful with hosting charity walks and golf tournaments. When planning your first event, consider that some of the most successful events are social galas and dinner events that include charity auctions. These two fundraising events can be very successful for new organizations or chapters because, regardless of the foundation, many people love to dress up and socialize. A charity gala or dinner also gives your donors the opportunity to learn about your charity’s message and goals while enjoying a fun environment.

Step 2: Set a Budget

It’s best to set a budget during the early stages of your planning process, so your charity doesn’t risk losing fundraising revenue. After all, the goal is to raise money, not lose it. There are many ways to scale back a budget. For example, instead of using hired help, use volunteers. Instead of using a restaurant, try looking at a catering hall. Larger catering halls or even conference halls will often be less expensive venues than having an event at a restaurant. Also, try to generate as many donations as possible from local vendors and members of your community. These donations don’t need to be monetary in order to help out your budget. Donations such as food, drinks or auction items can dramatically reduce your overall expenses.

Step 3: Find a Target Audience

Charity events have the power to draw in guests from any type of supporter base, but there may be a specific target audience your event appeals to more. Use your charity’s goals, purposes and ambitions to determine if any specific group may be more prominent at your event than others. For example, if your charity is a children’s foundation, mothers and families may be a more appropriate target audience than your average bachelor. This doesn’t mean other groups of people won’t be interested, but you will most likely raise more money by focusing on the hearts of people with connections to your cause.

Step 4: Promote your Event

Once you’ve determined your target audience, start promoting and marketing your event wherever possible. However, you can be strategic by promoting your event in areas where your target audience is found. Imagine putting up flyers near a daycare center or school because you are looking for parents to help support your children’s foundation. This can very easily draw the eyes of a perfect crowd for the event. Let’s say you ran out of flyers and physical material to promote your big event. No worries — use social media!

Social media is the least expensive way to spread charity news. Social media sites such as Facebook, Twitter and Instagram are all entirely free. The only steps required to get started are to create an account and to begin cultivating an audience. In order to be successful in this avenue, you’re going to have to do a few things. Post daily about your event. Don’t just remind people when it is, but draw people in by telling them about new donations, uploading pictures of the community working together on the event, etc. Also, make the social media sites personal. If someone donated money, food or anything of value, you can tag them and let that person know how thankful you are. Donors love feeling like they’re being recognized. It makes them feel good. Post positivity, success stories you hear, and inspirational messages. Make people feel good about your cause!

Step 5: The Event Itself

There is one thing a charity must remember going into the week or day of the event… your event will NOT go 100% smoothly. No matter how much planning has been done, every detail of your charity fundraising event will not be perfectly executed. The best thing to do when your event is approaching is to stay calm and focused. A calm and clear-headed approach will allow you to best deal with whatever is thrown at you. Suppose some of your volunteers are late. What do you do? You can change around the tasks you assigned to people. Volunteers are there to help and are likely to mold to your guidance. Understand that almost everything and anything is fixable or re-workable. Also, make sure the event is organized for success, like making sure that the music is not too loud when people are talking or eating dinner. If you’re having an auction, make sure your charity auction items are organized into categories. This will help people find something specific by looking in the right section. The three secrets to the event itself are to stay calm, keep organized, and have fun! If you’re having fun despite the chaos around you, your energy will transfer to your volunteers and your guests.

Step 6: Say “Thank You”

This last step is simple, but can be forgotten so easily. It’s critically important to say “thank you” to all the people who made your event possible. This isn’t just the people who donated or volunteered, but also the people who actually attended the event. Saying “thank you” also goes back to our fourth step regarding promoting and marketing. Once your event has ended, use your social media sites to thank the community for attending. Another great tool to use on social media is picture tagging and hashtagging. Encourage the community to post any pictures they took at the event onto your pages and tag your charity in them. This allows new prospective supporters to see how much fun your event was. People are much more likely to continue attending events when they feel their attendance was a part of their contribution to the cause. They’ll feel welcomed and appreciated — and that’s a great feeling to have!

Whether it’s your first event or you’re a seasoned pro, planning charity fundraising events is never easy. There will always be a glitch or something that won’t go your way, but that can be the spontaneous beauty of event fundraising. When things don’t go your way, the outcome can be better than expected. Madness is genius, and planning an event can be pure madness. Happy Fundraising!

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Who Will Finish as America’s Top Charity Fundraisers of 2019?


Who Will Finish as America’s Top Charity Fundraisers of 2019 - Charity GrowIn 2018, Forbes Magazine’s William P. Barrett compiled a list of the 100 largest U.S. charities. This elite group received in incredible $49 billion in gifts all together. As this year sprints to the finish line, it’s hard not to wonder which organizations will come out on top in 2019. Will the list remain the same? Will new organizations rise and make a huge impact? We’ll have to wait to find out! Below, you’ll find the top 10 U.S. charities from Forbes’ 2018 list.

  1. United Way Worldwide
  2. Feeding America
  3. Americares Foundation
  4. Task Force for Global Health
  5. Salvation Army
  6. St. Jude Children’s Research Hospital
  7. Direct Relief
  8. Habitat for Humanity International
  9. Boys & Girls Club of America
  10. YMCA of the USA
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5 Steps to Finding Volunteers for Your Charity Fundraising Events


5 Steps to Finding Volunteers for Your Charity Fundraising Events - Charity GrowThe fall fundraising season has finally arrived! That means now is the perfect time to start thinking about your organization’s charity fundraising events! Follow these five simple steps to find volunteers for your upcoming fundraisers.

1. Social Networking

Networking, whether one-on-one or on the web, is the consistent go-to resource for successful volunteer sourcing. Of course, part of that networking has to be social media networking! If you don’t already have a social media presence, creating a Facebook, Instagram and Twitter account for your organization is a great start. When looking for volunteers using Facebook, post information that include keywords like Charity, Fundraiser, Volunteer, Community Service, and other similar terms. You can also post in public Facebook groups to optimize the number of people viewing your posts. When looking for volunteers using Instagram and Twitter, use topic-specific hashtags and keywords that help your potential volunteers search for information on areas in which they are interested. And, don’t forget to be include compelling messaging and images in every post! Social media networking is a great way to create awareness about your cause and cultivate volunteers for your charity fundraisers.

2. Document and Exhibit Accomplishments

Showing off awards or any other documented achievements can be highly appealing to potential volunteers. It’s important to also prominently promote volunteer opportunities that your organization has to offer. This will make it clear you’re looking and encouraging volunteers to join your fundraising team.

3. Participate in Recruitment Conventions

Give an informational talk about your organization at local high schools and colleges to ramp up volunteer opportunities. Be sure to give students ideas about how they might be able to contribute as a volunteer, and what they could gain from their experience at your organization. You can also set up stands at local fairs and music festivals to help recruit volunteers and spread the word about the work you do for the community.

4. Advertise Your Organization Locally

Make flyers advertising your interest in finding volunteers, and post them in public places. You can post these flyers in coffee shops, grocery stores, local retail stores, parks and many other venues. You should post your flyers anywhere they will be visible to the eye of the public — your potential volunteers!

5. Promote the Benefits to Volunteering

If you have some funds budgeted for finding new volunteers, consider throwing a party, a meet-and-greet or some other small gathering. This will give the people who might be interested in volunteering an opportunity to meet you and the rest of your team. Potential volunteers will see the community you’ve developed, and have the time to learn about the opportunities you have available in a casual setting.

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Why Do We Give?


Why Do We Give - Charity Grow

Booker T. Washington once said, “Those who are the happiest are those who do the most for others.” Giving can easily be defined as doing the most, and years later, science proved Mr. Washington right. Giving has been shown to help the human race receive the one thing more valuable than money, time or material possessions… happiness.

In fact, psychologists from the University of Chicago Booth School of Business and Northwestern University Kellogg School of Management conducted experiments to test this theory. Participants were given $5 every day for five days. They were then randomly assigned to spend the money on themselves or on someone else. The average study showed that the participants who gave away their $5 were happier than the ones who spent it on themselves.

Isn’t it amazing that when we give cheerfully on the outside, we gain something beautiful from within? Simply seeing a smile on someone’s face, makes us smile. It’s a win-win scenario. If you don’t believe us, give it a try! You might just change the world.

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5 Fundraising Ideas to Raise More Money at Your Next Charity Event


5 Fundraising Ideas to Raise More Money at Your Next Charity Event - Charity Grow

1. Host a Silent or Live Auction

Charity auctions are a classic way to raise money for almost all fundraising events. This timeless format creates a fun and exciting component for your attendees and donors. Picture this: A crowd is drawing and people are competing left and right to see who can outbid whom! People appreciate unique auction items, especially when they can successfully fundraise with them. You can offer interesting artwork, once-in-a-lifetime travel and experience packages, entertainment, music and sports memorabilia, and so much more. Organizations, sponsors and donors can provide the auction items that best fit your audience. For example, sports memorabilia would be perfect for a sport-oriented event!

2. Create an Early-Bird Discount Incentive

Filling up Google calendars has never been so easy! Your supporters’ schedules are crammed with work events, family affairs and social gatherings. Have you ever heard someone say, “Hold on, let me check my schedule first?” It’s as though whoever schedules something with you first wins! A profitable fundraising event needs a healthy attendance. This means you need to get the attendees to mark their calendars ahead of time. One way to do this is by creating an early-bird incentive.

Try offering ticket discounts for the first 50 people to sign up or perhaps five free raffle tickets to the first five registrants. Have fun with it — be creative!

3. Use Social Media as a Marketing Tool

There are millions and, on some platforms, billions of people using social media every day. Social networking has become a powerful tool for obtaining news and information. Many people find things out through Facebook or Instagram before they even flip on the news. This powerful resource could help you produce more awareness and a higher attendance that brings a greater profit for your fundraising efforts. In order for this strategy to work, it’s important to know the age range of the people you are trying to reach. The majority of people using social media today fall within the millennial and gen X populations. If this is your target audience, consider using these photo and video-friendly platforms as a way to get the word out. 

Create colorful imagery and videos with minimal text to grab the attention of your viewers. Network giants like Facebook have made it easy to advertise and promote events by allowing you to create free event pages. You can also purchase ads or boost posts on Instagram, so more people see your promotion. Once you’ve done the work on social media, you’ll have a place for people to refer to and find out more information. The best part is that social media is easily shareable and can spread like wildfire. 

What are you waiting for? Give it a try!

4. Connect with Sponsors

Making real connections with people is so important. It’s when the real self of one person meets the real self of another. What better way to raise more money for your fundraising event than by making genuine connections with people who can help? Meeting new sponsors will not only give them the opportunity to support a local cause, but it will also boost your credibility. It can increase marketing possibilities and open the door for other sponsors to take notice. It is also important to continue the relationship with sponsors that you have already worked with.

Focusing on relationships with care and effort could be the difference between a good event or a great one!

5. Email, Email, Email!

Emailing can go a long way with little to no cost. It’s important to compile emails from interested fundraiser attendees, as well as previous attendees. This will make it easy to blast out an email campaign when you’re ready to start marketing your event. Emailing is a great opportunity to also reinforce the mission of your charity and the specific event you’re putting together. 

Be authentic in your email outreach! Think of it as a simple heads up or a reminder for people.

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